How to Get a Marketing Job With No Traditional Experience - CoSchedule

How to Get a Marketing Job With No Traditional Experience What if I told you that it’s possible to land a six-figure job in marketing regardless of the experience you have right now? You’d probably say I’m full of it. I mean, if that were true, wouldn’t everybody be doing it? Not quite Five years ago I graduated from college with a biology degree, a 2.5 GPA, and a job in the medical field. Two years later, I landed job offers from Google, Microsoft, and Twitter to work on their marketing products and my salary jump into the six-figure range. Most people struggle to land a job they love for two reasons: They follow the same outdated job search advice that every other candidate is using They don’t put in the extra effort it takes to build new skills and beat out the competition In this post, I’m going to walk you through the exact process I used to build the marketing skills I needed to land jobs at the world’s best companies without a degree or job in marketing. I’ll also teach you how you can get paid to learn and create a second source of income along the way! [Cookie Get Your Free Marketing Resume Template || https://media..com/uploads/Blog-Austin-LandAJob-mockup.png || Download  Now || https://media..com/uploads/Entry-Level-Marketing-Resume-Template.docx How to get a #marketing job with no traditional experience its possible!By the end of this read, you’ll have a clear path from where you are now to the marketing job of your dreams. Let’s dive in: Step 1: Get Clear On What You Want One of the biggest mistakes that career changers make is heading straight to a job board and blasting out dozens of applications. The first step is any job search should always be getting crystal clear on exactly what you want. While this article is going to show you the exact steps you can take to land a job in marketing, by no means is it going to be easy. Applying for a new role, especially one that doesn’t exactly align with your background, is a full time job in and of itself. You don’t want to spend four months job searching only to end up in a role you can’t stand. The good news is that this problem is super easy to avoid by simply doing your research before you get started! went ahead and did most of the heavy lifting for us by researching and breaking down the different types of marketing roles and consolidating them in this article. Reading that will give you a high level overview of the marketing landscape and help you take the first step in your search. The Decision Funnel For Marketing: Digital vs. Traditional When it comes to marketing, there are two overarching fields: traditional and digital. The first decision you need to make is which field you want to be a part of. Traditional marketing includes â€Å"old school† tactics like print advertising in newspapers, TV spots, or physical coupons. Digital marketing is comprised of all the tools and tactics you’ll find online like Content Marketing, Facebook Ads, Search Engine Optimization, Social Media Marketing, etc. If you’re looking for a career that pays well in a field that’s primed to rapidly expand in the next 5-10 years, the answer is easy: you’re going the digital route. Digital marketing has been growing at an astonishing rate in 2017, advertisers spent $209 billion on digital  which made up 41% of the market (compared to traditional media’s 35%): Image courtesy of Recode.net That trend is only going to grow with Statistia reporting that advertisers plan to increase their digital budgets 12.3% in the next 12 months, while traditional media budgets continue to decline.